New Millennium
Reflections
by Byron E. Lewis, Sr.
Chairman and CEO of the UniWorld Group, Inc.
Marketing,
Advertising and Communications
In the last decade, the importance of
African-American consumer power, political clout and growing affluence has
become obvious to mainstream society. African-American athletes, entertainers,
media and music icons are now the dominant influence on U.S. youth and popular
culture.
It is noteworthy that in 1998, rap
music surpassed country-western as one of the most popular music forms in
American history. An estimated 70% of all rap music on CDs and albums was
purchased by white youth. The influence of Hip-Hop music, fashion and lifestyle
is global.
Also, there are dramatic increases in
college attendance amongst African Americans and an unparalleled movement of
people of color into all areas of professional life. As we look at where we have
been and where we are going, the stage is being set for enterprising young
people to take full advantage of the sacrifices that have been made by their
predecessors in the Civil Rights movement and before then.
It is true; subjective racial attitudes
still exist. Despite this, limitless opportunities also exist, particularly in
the area of technology. The Internet, alone, is helping to improve educational
levels within our community and bringing us into competitive parity with the
mainstream. I believe, in many ways, technology can set us free. Free to move
beyond dreaming. Free to actualize possibility. Free to build our communities.
Free to network with the global community and thrive in the 21st century.
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