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What's Happening

New Millennium
Reflections

by Byron E. Lewis, Sr.
Chairman and CEO of the UniWorld Group, Inc.

Marketing, Advertising and Communications

Byron E. Lewis, Sr.In the last decade, the importance of African-American consumer power, political clout and growing affluence has become obvious to mainstream society. African-American athletes, entertainers, media and music icons are now the dominant influence on U.S. youth and popular culture.

It is noteworthy that in 1998, rap music surpassed country-western as one of the most popular music forms in American history. An estimated 70% of all rap music on CDs and albums was purchased by white youth. The influence of Hip-Hop music, fashion and lifestyle is global.

Also, there are dramatic increases in college attendance amongst African Americans and an unparalleled movement of people of color into all areas of professional life. As we look at where we have been and where we are going, the stage is being set for enterprising young people to take full advantage of the sacrifices that have been made by their predecessors in the Civil Rights movement and before then.

It is true; subjective racial attitudes still exist. Despite this, limitless opportunities also exist, particularly in the area of technology. The Internet, alone, is helping to improve educational levels within our community and bringing us into competitive parity with the mainstream. I believe, in many ways, technology can set us free. Free to move beyond dreaming. Free to actualize possibility. Free to build our communities. Free to network with the global community and thrive in the 21st century.


 

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