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Universum Communications
& THE BLACK COLLEGIAN present The TOP DIVERSITY EMPLOYERS 2003
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Siemens
Age and ethnicity are no barriers to advancement at this 150-year-old global giant
by Paul Fagerberg
KEITH
CHEATHAM
TITLE:
Executive Vice-President and CFO, Siemens Real Estate
EDUCATION:
CPA; B.S. Accounting, Pace University, 1987; MBA Corporate Finance, 1996, Pace
University
WITH COMPANY SINCE:
October 2000
ADVICE FOR NEW GRADUATES:
Find something that you like. Try to make sure your schooling and where you choose to work at the end of the day match up to the best of your
abilty. |

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Siemens AG (NYSE: SI), headquartered in Munich, is a leading global
electronics and engineering company. Siemens and its subsidiaries employ 426,000 people in 190 countries, and
reported worldwide sales of $77.8billion in fiscal 2002 (10/1/01–9/30/02).
The United States is Siemens' largest market in the world, with 11 of
Siemens' worldwide businesses headquartered here, and annual sales of$21.5 billion in fiscal 2002.
EMPLOYEES:
The Siemens companies in the United States employ approximately 70,000people in all 50 states and Puerto Rico.
Corporate headquarters for Siemens' U.S. businesses are located in New York City.
SEND RESUME TO:
www.usa.siemens.com/
careers
WEBSITE: www.usa.siemens.com
Siemens is an equal opportunity employer. |
Can you give us a summary of your career path in general and how it led ultimately to
Siemens?
I really developed my way up from the mail room while working at IBM. I ran a check-stuffing machine at first, then they hired me on into their Accounting department while I finished my undergraduate
studies and part of my graduate studies at night. I left because I saw a lot of people there at a similar level with similar skill sets, and I wanted to control my own destiny. I went to Novartis, where I spent 12 years gaining exposure to Swiss and German cultures and traveling all over the world, so my cultural as well as business acumen was greatly broadened. When I joined Siemens as their Financial Auditor (they did not have one at the time) it gave me an opportunity to build an international organization. It was all of the Americas from Canada to Argentina, so it gave me geographical breadth as well as the
opportunity to start that function up on my own.
What else besides your education would you say was instrumental in getting you so far so
fast?
I think it's making the best of every opportunity.
It's being a good listener, being able to read between the lines on people and understanding that what you think you heard is not always what they were actually trying to express. I think being able to discern that and not make repeated mistakes on the way is what really helps.
Also, I was a U.S. Army Reservist for about five years. I actually joined the military when I was going through a number of personal tragedies. I think that when you hit those types of points in your life, you make one of two choices: do I keep going or do I give up? Through my military training I was challenged with a variety of things, both physical and mental, that I have been able to apply to my business
experience. Today I feel that there's not really much that can be thrown at me that would break me, particularly from a business
perspective.
Can you tell us about Siemens' diversity
initiatives?
I'm extremely proud that the company does have an initiative like this.
It's not an Affirmative Action or African-American initiative—this is a company that does business in 190 countries around the world and is very diverse in terms of geographical presence and market serve.
It's clear that the company has realized that diversity is important for us to be able to effectively represent our customer base. In my own heart, as an African-American and one of the relatively few who are in senior management
positions, I quite honestly take a personal interest in this initiative as well. I see it as both a fantastic
opportunity and challenge for the company.
It's got to be enormously inspirational for new young hires of color to see that a man who is both African-American and relatively young can have risen to your current rank within Siemens already. Do you find that others are looking up to you, wanting you to mentor
them?
I'm a big advocate of mentoring and coaching, and
I'm never too busy to do that. At the end of the day, regardless of other things at work, I take personal pride in helping people excel and exceed their own expectations. So due to both my youth and time at the company, I do think that I represent the new Siemens, because setting ethnic diversity aside, there
aren't many senior managers who are in my age category. I don't know that there are many other companies whose
"full diversity equation" is like ours in terms of geographical presence, product offering, market breadth, age, and cultural
diversity.
What's the one competency that Siemens stresses above all
others?
The company really tries to bring out new ideas.
I feel that if we can maintain the drive, determination, ability to read between the lines, and clear
communication, there is no limit to what we can do.
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