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Universum Communications & THE BLACK COLLEGIAN present The  TOP DIVERSITY EMPLOYERS 2003


The Business Case For Diversity
65 leading American businesses file an amici curiae brief in the University of Michigan diversity case before the Supreme Court
by David W. DeBruin, Esq.

Taken from a conversation of THE BLACK COLLEGIAN with Attorney David W. DeBruin, counsel of Record for the amici curiae brief filed on behalf of 65 leading businesses on February 18, 2003, in the University of Michigan case before the Supreme Court

What an amici curiae brief Is

An amicus curiae is a "friend of the court"—some-one who is not directly involved in a case but who has an interest in the outcome and believes that his or her brief can help the Court make the right decision. Amici curiae is its plural, "friends of the court." That's what these 65 businesses did: they cared enough about the outcome to file a brief with the Supreme Court saying, "Please consider these views." Many other entities also filed amici curiae briefs in the case.

How the amici brief got started

Some of the businesses got involved when the cases first got started in the Federal District Court in Michigan. Steelcase was one of the first companies to get involved in the case, along with General Motors (which filed a separate brief). Steelcase is based in Grand Rapids and is the world's largest manufacturer of office furniture. The company is very involved with the University of Michigan, particularly in terms of hiring and recruiting. Steelcase wanted to support the university because it believed that diversity on campus is important. Steelcase asked us to assist them with that brief, which we agreed to do.

Another company that got involved early on was 3M, based in Minneapolis. This company, 3M, also is very involved in hiring and recruitment at Michigan. The General Counsels at Steelcase and 3M, Jon Botsford and John Ursu, then contacted other companies they thought might be interested in the case. Ultimately, in the District Court, there were 20 companies that filed a brief supporting the university. These companies included Microsoft, Intel, Procter & Gamble, Kodak, and several others, along with Steelcase and 3M. The brief emphasized that all of the companies are either located in Michigan or recruit extensively at the University of Michigan and that it is very important for them to be able to hire a diverse workforce. The brief also argued that it is important for all of their employees, black or white, to have been educated and trained in a diverse environment because that is the same kind of environment in which their employees work. All of the companies are large, multinational companies, and they all do business all over the world; thus, their employees must deal effectively with people of all races, cultures, and back grounds. The companies argued in the brief that it was important that their workforce be educated in an environment in which they are exposed to different people, ideas, and viewpoints.

Legal issues

There were two fundamental legal issues that the Supreme Court had to decide in the undergraduate and Law School cases. One was whether diversity on college and university campuses is "a compel ling government interest." The law is such that our Constitution is largely, but not completely, colorblind. For very important reasons, there is a strong presumption under the Equal Protection Clause of the Constitution that the government may not act on the basis of a person's race. The fundamental reason for that is to avoid government-sponsored discrimination. The only exception to that rule occurs when the government has what is called "a compelling state interest," which is a very strong interest in actually considering the race of an individual. By means of their amici brief, these companies were saying that, yes, diversity on campus is that important, that it is a compelling government interest.

There is also a second issue. Even when a government entity has a compelling interest in considering race, it must do so in a way that is "narrowly tailored" to serve that interest. So that "narrow tailoring" issue brought into play the details of the particular admissions programs used by the Law School and the undergraduate college. The admissions programs differed. The Law School program was very similar to a program, discussed in the Bakke case, sometimes called the Harvard Plan. In Bakke, Justice Powell looked to the Harvard Plan, which was not actually at issue in the case, and said, essentially, "Look at the way Harvard does it." 

David W. DeBruin

Attorney David W. DeBruin is the Counsel of Record for the amici curiae brief filed on behalf of 65 leading businesses on February 18, 2003, in the University of Michigan Case before the Supreme Court. That brief was filed in support of the University of Michigan. In separate cases, white students denied admission into The University of Michigan Law School and into the undergraduate program, filed suit against against the University of Michigan claiming that they were denied admission because they were white and that they were more qualified than some Black students who had been admitted. Considered to be a definitive case on Affirmative Action in policies of admission in institutions of higher education and in hiring policies of corporations, the case before the Supreme Court drew national interest. Sixty-five major corporations joined in a single amicus brief supporting diversity in corporate hiring policies and university admission policies. Other major corporations filed their own amicus briefs. The following comments give the behind-the-scenes history of the brief filed by the 65 leading businesses.


This brief is filed on behalf of the following 65 businesses:

3M
Abbott Laboratories
Alcoa, Inc.
Alliant Energy Corporation
Altria Group, Inc.
American Airlines, Inc.
American Express Company
Amgen Corporation
Ashland Inc.
Bank One Corporation
Baxter Healthcare Corporation
The Boeing Company
Charter One Financial, Inc.
ChevronTexaco Corporation
The Coca-Cola Company
Coca-Cola Enterprises Inc.
DaimlerChrysler Corporation
Deloitte Consulting L.P.
Deloitte & Touche LLP
The Dow Chemical Company
Eastman Kodak Company
Eaton Corporation
Eli Lilly & Company
Ernst & Young LLP
Exelon Corporation
Fannie Mae
General Dynamics Corporation
General Electric Company
General Mills, Inc.
John Hancock Financial Services
Harris Bankcorp, Inc.
Hewlett-Packard Company
Illinois Tool Works Inc.
Intel Corporation
Johnson & Johnson
Kaiser Found. Health Plan, Inc.
Kellogg Company
KPMG International for KPMG LLP
Kraft Foods Inc.
Lockheed Martin Corporation
Lucent Technologies, Inc.
Medtronic, Inc.
Merck & Co., Inc.
Microsoft Corporation
Mitsubishi Motors North America
MSC Software Corporation
Nationwide Mutual Insurance Co.
NetCom Solutions International
Nike Inc.
Northrop Grumman Corporation
Pepsi Bottling Group, Inc.
PepsiCo Inc.
Pfizer Inc.
PPG Industries, Inc.
PricewaterhouseCoopers LLP
The Procter & Gamble Company
Reebok International
Sara Lee Corporation
Schering-Plough Corporation
Shell Oil Company
Steelcase Inc.
Sterling Financial Group of Companies
United Airlines, Inc.
Whirlpool Corporation
Xerox Corporation

The Harvard Plan had no racial quota, but it allowed the consider ation of race (along with many other characteristics) as a "plus factor" in admissions. Diversity includes many things, race being only one of them, that make a person unique and add to the richness of the school. The Law School admissions program at Michigan was like the Harvard Plan. It did not award any particular points or set aside particular slots for minority candidates; it simply considered race, and other forms of diversity, as a plus.

The undergraduate program was more complicated. In part, it involved awarding points to applicants on the basis of their racial background. And so an issue in both cases was whether each program was sufficiently "narrowly tailored" to be constitutional.

Focus on diversity itself, not method

In the companies' briefs, we did not address the mechanics of the Law School or undergraduate admissions programs. The companies simply argued that diversity is extremely important and that the State therefore has a compelling interest in considering race.

In the District Court, one judge struck down the Law School admissions program, while a different judge upheld the undergraduate admissions program. Both cases then went to the Court of Appeals, and eventually to the Supreme Court. In the Court of Appeals, more companies joined our brief—I believe a total of 32; that number grew to 65 by the time the cases reached the Supreme Court. I believe these companies together have far more than a trillion dollars in revenues, and they strongly supported the position that it is important to them—and to the country—for there to be diversity in undergraduate and graduate enrollment.

A perception change: Affirmative Action to diversity?

Although I think some people use the terms "Affirmative Action" and "diversity" interchangeably, I believe that "Affirmative Action" has a more strictly racial focus; it refers to taking affirmative steps to take race into account to correct a previous imbalance. In the Bakke decision, Justice Powell emphasized that racial diversity alone could not be the sole or ultimate factor in the decision-making process. Rather, the compelling interest in the university setting was having students who were diverse in the broadest sense of the word, so that the student body included richness beyond those who simply had the best test scores or the best GPA in high school. Obviously, one element of that richness is the inclusion of people from diverse racial backgrounds. Another is the inclusion of people from diverse economic backgrounds, and of people with diverse talents in music and athletics. This is what both the Bakke and the Michigan cases came to emphasize: the compelling interest of government in the broader concept of diversity. But clearly, racial diversity is an extremely important component of that broader concept of diversity.

Message to minority students

I do not believe the Michigan case was a message for minority students alone. I believe there is a message for everyone in the decision. This is my personal view, not that of the companies I represented in the amici brief. I believe the case actually offers two different messages. One, the case recognizes just how important diversity, and particularly racial diversity, is in our society. It is recognition of how essential it is that every group in America, including every racial group, be able to participate in our best schools and colleges. But two, the Supreme Court clearly is uncomfortable with the notion of considering race in admissions. The Court talked about hoping that in 25 years consideration of race would no longer be necessary. There is recognition in some of the opinions of the Court that these steps taken by the University of Michigan hardly address the real underlying problem—that the small number of students admitted under these plans leaves many others who are still excluded. Thus, if we truly want to achieve diversity, if we truly want our society to be as diverse as our population, we must do more than this. We need to address the underlying reason why test scores are different, why grades are different. I believe that the opinions of the Court recognize the importance of what the University of Michigan is doing, but they also offer a message that long-term, different solutions must ultimately be found.

Finally

There were many amici briefs in this case. Many arguments were made. This is one of the most important and difficult legal issues of our time. There are strong arguments on both sides. We want a society where the State does not make decisions based on race. But by the same token we need inclusion in our universities. The challenge for everyone is to continue to address the underlying problems so that ultimately we may achieve diversity without making conscious efforts to do so.

David W. DeBruin, Esq.
Jenner & Block, LLC, Washington, D.C. 20005


Given the importance of the Michigan diversity ruling of the Supreme Court, THE BLACK COLLEGIAN asked several corporations to comment on their reasons for supporting diversity at the University of Michigan and , by extension, all universities. We also asked CEOs for their particular comments on diversity for our readers. Those comments follow.


Deloitte

Q. Why did Deloitte file a "friend of the court" brief supporting the University of Michigan Law School?
A. A Deloitte spokesperson said, "We chose to participate in this brief because we believe it is essential to our success to be able to hire individuals of all backgrounds who have been educated in a diverse environment. Not only is diversity what our clients expect, it is how we ensure that we have the best and brightest people in our firm to serve these clients."

Ernst & Young

Q. Why did Ernst & Young file its "Friend of the Court" brief supporting the University of Michigan Law School?
A. Maintaining an inclusive culture at Ernst & Young is critical to our success—our competitive advantage highly depends upon our ability to use the differences of our people to create diversity of thought. We believe that it was critical for us to take a stance with respect to diversity, and that's why we decided to file an amicus brief. Filing the brief helped us to put a stake in the ground and provide more than just lip service regarding the firm's commitment. It communicated our message loud and clear.

E&Y, along with the other companies that filed briefs, supports exactly what the Supreme Court held—that Affirmative Action is essential for businesses to ensure a stream of good, qualified candidates for their future workforces. Although technically E&Y and the other companies that filed briefs supported the position of the Law School claiming that affirmative action is necessary, that brief did not distinguish the position of the Law School and that of the under-graduate school. Rather we supported inclusiveness within the learning environment in general.

Q. Was the ruling particularly important for Ernst & Young?
A. This ruling was very important to us, as it will help with our overall goal to foster an inclusive work environment. We recruit from campuses with diversity in mind, and we will continue to do so, but the ruling should help us to expand some of our long-standing initiatives, such as our support of the National Association of Black Accountants' Accounting Career Awareness Program [ACAP]. These programs, which we sponsor at the University of Arkansas, Lehigh University, Texas A&M University, and other schools, encourage minorities to pursue careers in business or accounting and go beyond flat-out advising to partnering with institutions and students to help them reach their goals. We seek to explore similar relationships with other universities and expect that they will be much more receptive as a result of this ruling.

Q. Did the ruling affect the undergraduate recruiting strategy of Ernst & Young?
A. We will continue to recruit at universities that have diverse students, first and foremost, but also diverse faculty. Perhaps there will also be opportunities with institutions that up until now have not treated diversity as an imperative, as important to corporate America.

Rick Bobrow and Allen Boston
Rick Bobrow, CEO, and Allen Boston, National Director of Minority Recruitment, Ernst & Young

We will continue the dialogue we have always had with the deans and accounting chairs about recruiting initiatives that are important to us. Clearly one of those matters is providing a diverse environment for us to recruit from. In addition to the ACAP and other residency programs, we will also keep up our scholarship contributions to those universities, as that's become a critical recruiting tool. Since 1997 we have provided over $3.5 million dollars from the E&Y Foundation to fund minority scholarships and ACAP or residency programs. Outside of our matching gifts campaign, this is the single largest funding program within the E&Y Foundation, and is part of our overall business strategy to drive recruitment.

There are tremendous opportunities in corporate America for individuals, provided that they have teaming and leadership skills. There is also an expectation that you should be able to function, and function well, in an inclusive environment. We need skills around technical proficiency and flexibility, but being able to work in an inclusive environment is also an essential skill. I know there is some concern among students that an admissions policy geared to diversity or inclusiveness might be interpreted as that you don't belong, or are less qualified. Personally, I wouldn't be too concerned. This is far beyond the truth if a university's admissions policy is based on fairness and equity. In my experience, universities look for the most promising students with an eye toward ensuring that its student body is diverse enough to foster an enhanced learning experience.

Allen Boston, National Director of Minority Recruitment
Ernst & Young

A. Diversity improves everyone's educational experience and prepares people to work more effectively in a diverse setting and with diverse groups. It helps them to succeed. The students of today are this country's corporate and community leaders of the next half-century, and it is essential that they be educated in an environment where they are exposed to diverse people, ideas, perspectives, and interactions. Today's global marketplace and the increasing diversity in the American population demand the cross-cultural experience and understanding gained from such an education.

Rick Bobrow, CEO, Ernst & Young

Lockheed Martin

Q. Why did Lockheed Martin Corporation file its "Friend of the Court" brief supporting the University of Michigan Law School?
A. Lockheed Martin hires qualified candidates from excellent institutions of higher education. In today's global marketplace, it is essential to our success to be able to employ individuals that reflect the diversity of the world in which we do business. To achieve this goal, it is vital for educational institutions to provide a learning environment that mirrors the diversity of our population.

We welcome the best people and value the variety of perspectives that diverse individuals bring in helping to solve some of the world's most challenging problems.

Q. What will Lockheed Martin do to support diversity at the undergraduate level?
A. Lockheed Martin provides strong financial and outreach support to help develop the diverse work-force of the future. The corporation contributed $1.5 million to minority and women engineering education programs in 2003. This includes close support to NACME, the Hispanic College Fund, INROADS, UNCF, NSBE, La Raza, AISES, and others.

As part of its educational outreach effort, Lockheed Martin maintains a strong relationship with 85 colleges and universities including 16 HBCUs and six schools with large Hispanic popula-tions. The corporation also employs over 100 interns each year through the INROADS program. As part of an innovative and inclusive early professional development program for college students, the LM Stars Program allows Lockheed Martin employees to lead various skill-building seminars on campuses to prepare college students for today's business environment.

Vance M. Holley
Vice President, Equal Opportunity Program
Lockheed Martin Corp.

American Airlines

Debra Hunter Johnson

Debra Hunter Johnson

Q. Why did American Airlines file its "Friend of the Court" brief supporting the University of Michigan Law School?
A. American Airlines needs leaders who can succeed in a world that becomes more interconnected every day—leaders who can work with diverse people, cultures, ideas, and viewpoints. The ability of our colleges and universities to recruit and train those leaders is vital to our success, and we were proud to stand with the University of Michigan to say so.

Vice President of Human Resources
American Airlines

A. At American Airlines, we believe diversity is not only the right thing to do, it is the smart thing to do. Only by having a rich blend of cultures and view-points in our workplace can we achieve the under-standing and spark the innovation that will keep us a strong competitor in today's commercial aviation industry.

Gerard Arpey, CEO
American Airlines

Nike

Q. Why did Nike file its "Friend of the Court" brief supporting the University of Michigan Law School?
A. Nike joined over sixty companies in filing the amicus brief with the U.S. Supreme Court and is pleased with the outcome of today's rulings in the University of Michigan's two cases. As stated in the brief and acknowledged by the High Court, a "compelling government interest" exists in achieving racial and ethnic diversity in higher education. We believe the Court benefited hearing from many companies that individuals educated in a diverse environment are more likely to succeed in today's global marketplace.

Even beyond race, diversity of gender, geography, sexual orientation, and persons with disabilities are vital to our product development, innovation and marketing. We also believe it is simply the right thing to do.

Wes Coleman, Vice-President Human Resources
Nike, Inc.


 

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