Career Opportunities Soar For African-American MBA Graduates
by Brent E. Johnson
How many times have you returned to thank someone who has given you
some good advice? Well, if your parents, or any one else, advise
you to consider pursuing an MBA degree, follow their advice, and you'll
be thanking them for years to come through your smiles. Career opportunities
abound for MBAs right now, and for the foreseeable future.
The Master of Business Administration degree has become the degree
of choice for a whole generation of young people worldwide. In the
last twenty years, the number of schools offering the degree has increased
300 percent. Each year enrollment in MBA programs swells to new heights,
and the number of degrees awarded each year exceeds 70,000. These
numbers have been achieved even in the face of a shrinking college-age
population. You get the point: An MBA is popular and valuable.
However, the number of African American MBAs is still relatively small.
With the opportunities for MBAs continuing to grow, you can see that an
ethnic minority with such a degree will be highly sought after in today's
job market.
The lion's share of the new job opportunities can be found in
the private sector of our economy (sometimes referred to as Corporate America).
As our nation has experienced phenomenal stability and growth over the
past several years (witness the stock market), our economy has responded
with additional employment opportunities. The national
unemployment rate has never been as consistently low as it has over the
past five years. Yes, you could say we're on a roll!
For the new MBA, there are some hot areas of opportunity, careers
where the opportunity for initial employment and growth within the field
are readily available. Marketing has historically been a popular
concentration for MBA students, and the field offers a number of diverse
career options. The process of getting a company's product
from manufacturing to the ultimate consumer is an increasingly popular
area of employment. Managing the process is called channel management,
and because very few companies market directly to their ultimate consumer,
the links along the channel can pose some uniquely interesting situations.
As the distribution outlets get larger (Wal-Mart and Sam's Club for example)
they become more important to manufacturers and can dictate terms and conditions.
Managing this process has become an area of specialization in which the
high demand continues to increase.
Along with our revolution in technology, we have moved from a manufacturing
economy to a service economy (you are more likely to encounter some sort
of customer service representative than you are a blue-collar employee).
This change in our basic economy has created an additional the need for
people to do service marketing. What do we mean by service marketing?
Selling access to the Internet, express delivery service, telecommunication
services, banking, investing and other financial services are all examples
of service marketing. In other words, you are marketing an
intangible service versus a tangible product. The skills required
to succeed in this career field are very specialized within the marketing
discipline, but opportunities are plentiful.
Have you heard the expression, the graying of America ? This
is a reference to the average age of the baby boomers (that large group
of babies born in the late 40's after the end of World War II). The
concern over this significant faction of our population has created an
entire career field. The technological advances in the development
of new drugs, and the medical advances in treatment interventions for various
diseases, have made pharmaceutical marketing and sales an area of tremendous
growth.
Consider how many new people Pfizer will need to hire just to get its
new product, Viagra, to its clamoring customers.
Another growing field for MBAs is consulting. If you have professional
work experience before pursuing your MBA and want to continue to work in
the area of your experience or something closely related, you may be a
prime candidate for a career in consulting. You don't need any particular
area of concentration; but you do need a passion for working in a particular
field. The consulting arms of the Big 6 accounting firms as well
as the traditional consulting firms (McKinsey, BCG, etc.) are all experiencing
double-digit growth, and employment opportunities are plentiful.
Additional areas where career opportunities appear to be plentiful include
financial services, specialized banking and operations management.
Most companies have some kind of investment portfolio and the careers involved
in managing and investing those funds is exciting and rewarding.
As the country moves toward megabanks, the breadth of services they offer
becomes more and more specialized. Some areas within the bank may work
exclusively with commercial developers to provide construction financing
for new ventures, while others work with small business clients to provide
factoring services, and still others work to develop new marketing opportunities
for expanded credit-card services. I have always thought about operations
as the things that happen behind the scenes. No matter what the business,
operations people are always needed to help produce the desired results.
THE BLACK COLLEGIAN, second semester issue, always publishes a list of
the largest employers expected to hire for opportunities in these and other
areas.
The public sector of our economy (the not-for-profit organizations)
offer career opportunities as diverse and challenging as those found in
the private sector. The knowledge base and skills set typically acquired
through MBA study can be used quite effectively in most organizations within
this sector. In recent years career opportunities for MBAs have been
increasing in areas like Foundation Management, Arts Management, Higher
Education, Association Management and Community and Economic Development.
Many of you have determined that quality of life issues, environmental
issues, etc. are more important than salary and other compensation.
The importance of doing something with socially redeeming value has moved
many of you toward careers in some of these public sector areas.
Often not-for-profit organizations will be smaller than many for-profit
organizations, thus offering an MBA the opportunity to use broader skills
and obtain diverse and valuable experience because jobs are not as narrowly
defined.
Since the fall of communism and the emergence of Eastern Europe as the
new growth sector in the world-wide economy, international career opportunities
have experienced tremendous increases. Look further to other parts
of the world for historic events which have created additional opportunities,
such as South Africa and the entire African continent, the Pacific Rim,
and Western Europe. Most national companies are now doing business
in the international arena and need employees to staff these areas.
Access to international opportunities is predicated on your degree of readiness.
For example, becoming fluent in a second or even third language will be
a great start. An international internship is also great preparation.
Also, you should study the region of the world you're interested in all
you can, to make yourself somewhat of an expert. All of these factors,
coupled with your obvious ability as an African American to relate to Second-
and Third-World cultures, will help to maximize your career opportunities
in the global arena.
As career opportunities for MBAs increase, so too have the average starting
salaries. Base salaries are often complemented by signing bonuses,
liberal relocation packages, interest-free loans, payment of previous year
MBA tuition, and many other perks. Total compensation continues to
rise, but you should be most concerned with base salary. While salaries
vary from industry to industry, and also from region to region within the
country, typically employers with national recruiting programs offer salaries
that fluctuate the least. As a point of reference, MBA graduates
at Clark Atlanta University averaged approximately $65,000 in base salary,
and nearly $12,000 in signing bonuses in 1998. Obviously, you should
conduct your own research to determine your worth in your chosen career
field.
The next millennium holds great promise for those prepared for it.
An MBA degree offers a level of preparation sufficient for you to position
yourself for a variety of opportunities. The Graduate Management
Admission Council (GMAC) and the National Black MBA Association (NBMBAA)
both have web sites on the internet that provide a wealth of information
on MBA careers.
Career opportunities abound for MBAs. Make sure that you take full
advantage of the current market.
Brent E. Johnson is the Assistant Dean and Director of the MBA Program,
School of Business Administration, Clark Atlanta University.
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