Opportunities in Travel & Tourism:
The Sky's The Limit
by Phala Mire,Executive Director
Greater New Orleans Black Tourism Network, Inc.
Direct travel expenditures in the United States topped $489 billion
in 1997 and by all indications, will only increase in the near future.
By the year 2010, tourism is projected to be the number one industry in
the world, brought about mainly by an increase in discretionary spending,
more advanced and accessible modes of transportation, and a global information
system that encourages travel. Quite an impressive picture.
Unfortunately, this undeniably lucrative industry is passing many people
of color by. African, Latin, Asian and Native Americans while making
up a significant percentage of front line or entry level positions, are
grossly underrepresented in the mid-to-upper echelons of the hospitality
and travel industry. This probably comes as no surprise, but the
good news is that opportunities literally abound in this industry.
For those searching for fast career tracks the sky is literally the limit.
Taking advantage of those opportunities, however, may require a mindshift .
Most of us tend to equate jobs in hospitality with minimum wage, service
jobs. Housekeepers, bellmen, bartenders. All true. These
are the front line positions on which the rest of the industry is built.
But there is so much more! Consider if you will an entry level employee
that climbs the corporate ladder to become the first African American female
regional manager of a major hotel chain. It happened to Valerie Ferguson
who is also the current president of the American Hotel Motel Association.
Countless others are following in her footsteps, moving into upper management
in sales, services and administration. Make no mistake, hospitality
is a major industry with major opportunities.
Of course, hard work is required. Odd and long hours, countless
deadlines and daily change are the hallmarks of an industry where customer
service is always #1. The benefits? Travel, excitement, opportunities
to meet people from different cultures, hospitable surroundings and financial
rewards are but some of the many advantages to working in hospitality and
tourism.
Best of all, a career path in hospitality and tourism does not require
an advanced degree. Most degree programs in Hotel, Restaurant and
Tourism (HRT) Management are only beginning to take off. As in any
field, a degree always helps, but experience is what drives this career
engine and therefore anyone can take advantage of the opportunities available
for training and advancement. The jobs have been posted and the ad
reads: Calling all liberal arts, business, accounting and fine arts
majors your expertise is required. Must have a friendly disposition,
determination, motivation and a drive to succeed. Opportunities for
advancement abound the sky is the limit!
|