The future of sports talk can be heard blasting out of car stereos, workplace radios and even during lunch in downtown Atlanta-area restaurants. As soon as you hear the high-intensity, hip-hop laden into weekdays at 1:00 p.m., you realize this isn't your fathers talk radio. 2 Live Stews have playfully strong-armed their experimental radio gig into a midday timeslot powerhouse. Ryan and Doug Stewart are brothers who took their love of sports and its hip-hop subculture and turned what the nation's barbershops, basements and bars have hosted for years into a new generation radio genre. The show combines incredible energy, exciting guests, provocative topics and rich listener participation to generate a stylish competitor to old-school talk radio. What started as a trial run in a suicidal evening time-slot, blossomed into a daytime ratings leader in just over a year. WQXI is Atlanta's sport talk heavy-hitter and ventured into unknown territory when it granted the radio rookies their first two hour show back in October 2001.

Since then the show has been on a roll, grabbing an extraordinary wartime ratings share for their first full ratings period and making it the station's highest rated show in history. They are garnering media attention, attracting non-traditional talk radio sponsors and lighting up the phone lines at unprecedented rates.

Ryan Stewart is the show's proverbial bachelor and a former defensive back for Georgia Tech and the NFL's Detroit Lions while his older, married brother Doug played football and basketball at South Carolina State. Ryan does color commentary for Georgia's arena football team and is hosting a cable sports show called "The Press Box for Comcast". Doug is a mortgage lender and devoted father. They are biological and fraternal brothers who squabble about sports and pop culture on and off the air and this real-life sibling rivalry keeps the show fresh and stimulating.

The show's strong urban sensibility and frankness have appealed to a much more diverse demographic than most talk radio outfits. They remain palatable to the customary listener by keeping their eye on the bail. They talk X's & 0's and see the sports world thru the eyes of the athlete and fan, not the media, which have endeared them to a new generation of listeners while holding on to the seasoned talk radio participants.

In-depth, sports knowledge coupled with humor and biting commentary make 2 Live Stews informative, entertaining and addictive. The show has a broad appeal because Its fun and we don't sugarcoat anything, says Doug. It encompasses a realness that's refreshing to those who were turned off by talk radio. The show has had great guests from the sports and entertainment world who have been quickly charmed by the format consequently giving the Stews some unforgettable moments and candid perspectives. My relationship with some of the guests and my background allow me to get right at the kind of answers we know the audience is looking for stated Ryan, and at the same time it lets the guest become more comfortable because they know they have no conventional constraints. With traditional backing and historical perspective lacking, the Stews have continued a grassroots effort to highlight their show and their fiercely loyal fan-base do all they can to help.