Solid Job Search Strategies Produce Results
by Pamela M. McBride
Get
Out, Get Noticed, and Get a Job!
The
fact that millions of people are getting college degrees these days, coupled
with such a tight labor market due to low unemployment rates, makes getting a
full-time job upon graduation quite a challenge. A college degree just isn’t
enough to compete; it takes knowledge and work experience to stand out in the
crowd. Have you decided what you’ll do to get noticed by employers? For
starters, get a job!
That’s
right, the old adage is true: you need work experience to get a job and you need
a job to get work experience. Eighty-two percent of the employers surveyed in
Michigan State University’s 1999-2000 Recruiting
Trends ranked career-related work experience (such as internships, co-ops,
and summer employment) at the top of their wish list for college graduates.
Furthermore, in the 2000 Graduating
Student & Alumni Survey by the National Association of Colleges and
Employers (NACE), the vast majority of new and prospective college graduates
have been employed in various capacities. Only 2.5 percent of the 1,218
respondents indicated that they had no work experience. So, when it comes to
showing employers what you’ve got, obtaining meaningful work experience before
you graduate will be your most effective marketing tool.
Experience Counts!
Many
college students look for part-time work to pay tuition, meet living expenses
and have spending money.
Then, when it comes time to sell themselves to employers for post-graduation
work, they have an extensive work history, but no specific career-related
skills. To avoid this predicament be selective about the part-time jobs you
choose. Granted, a paycheck satisfies your immediate needs, but in the long run,
meaningful work experience will go a lot further. Here are some strategies to
locate jobs that will help you enhance your resume, get valuable contacts and
gain opportunities for permanent full-time work.
Sign
Up for Internships
Internships,
paid or unpaid, give you credit where credit is due. In addition to getting
academic credit for work, interns get credit for “real life” work experience
when being evaluated for future job openings. Rich Chang (right) made an easy and
immediate transition into the world of work thanks to doing an internship prior
to his May 2000 graduation from the University of Florida, Levin College of Law.
“I gained hands on experience, confirmed my career interest and
developed a rapport with my future co-workers. It gave me confidence in my
ability to do the job and showed others the quality of my work,” said the
Assistant State Attorney in Florida. Chang was offered a full-time job
contingent upon passing the bar exam as a result of successfully completing a
four-month, part-time internship.
Register
With a Temporary Employment Agency
Temporary
placement agencies are becoming an increasingly popular way for college students
to gain meaningful work experience that is likely to result in job offers.
“Tests show that 41% of all temporary employees are college students and
25-40% of temporary workers get permanent jobs,” says Earl Tate, president and
CEO of Staffing Solutions, Inc. To avoid the appearance of an erratic work
history on your resume, Tate recommends listing yourself as a full-time
temporary employee with a variety of jobs, highlighting the most relevant ones
and giving examples that demonstrate your skills. To make the most of your
experiences, the Boston-based executive recommends you work in four to six
different companies to see what environment best fits you. For example, an
accounting student might work in an accounting firm, banking, a corporate
environment and the non-profit arena. Even though you don’t have to conduct a
job search when using a temp agency, you still need a plan.
“Focus
on your career goals and make sure your assignments are in line with them. The
more you plan, the better off you’ll be when working with recruiters. Their
job is to help you manage your job search, not control your career,” advises
Tate. To further increase your
network and employment prospects, get out and meet your market.
Network in the Right Circles
The campus
Career Center should be your first stop and the core of your career
planning process. It has almost everything you need: career advisors who give
you one-on-one attention, workshops to build your job search skills (like
self-assessment, resume writing, and interviewing), a library of print
resources, and equipment, such as computers and copy machines. Also, it’s a
great place to get connected with potential employers and other student job
seekers with whom you can share information.
Patricia
Nielsen, director of Career Services at Quinnipiac University in Connecticut,
advises students to utilize all the resources available to them, so why not
visit your school’s Alumni
Career Services Office, too? Although most activities are likely to be
geared toward helping alumni, some programming or materials may be open to
current students. “The Alumni Career Services Office gives students access to
alumni volunteers who have agreed to help new grads. Young alumni who graduated
a year or two before are a very important source for new grads. Though probably
not in the position to hire, they will have developed contacts, and, more
important, will remember what it is like to be starting out,” says Robert S.
Gardella, assistant director, Alumni Career Services, Harvard Business School
and author of The Harvard Business
School’s Guide to Finding Your Next Job (HBS Press, 2000).
On-campus
recruiting and job fairs are crucial to companies looking for qualified
job candidates. In fact, on-campus recruiting was identified as the most
commonly utilized strategy to recruit college graduates by 86% of the employers
surveyed in Recruiting Trends.
Furthermore, 25% and 19% named on-campus recruiting and job fairs, respectively,
as their primary strategies.
But
again, you must have a plan for action. “It's more than signing up for an
information session. You should have conversations [with recruiters], attend
dinner functions and go to interview preparation sessions sponsored by
employers,” advises Tiffany Rockette, a June 1999 graduate of the University
of Chicago. The systems analyst who began her job at Deloitte Consulting in
August 1999 further suggests, “Don’t spend all of your time trying to speak
with upper management ---entry-level participants (particularly alumni) have a
say in who goes into the resume pile, too.
Alanna
Thompson (left), a May 2000 graduate of Quinnipiac University, started meeting her
soon-to-be colleagues and potential employers in her junior year. “I went to
massive career fairs at different colleges, went on Accounting Club trips to the
city (New York), attended business banquets and volunteered at the Greater
Hartford Open to make contacts,” recalls Thompson, who began her job in
financial services at PricewaterhouseCoopers immediately upon graduation. “I
always followed up my contacts by sending a resume within one or two days of the
event, while I was still fresh in their minds,” says Thompson.
Joining
professional associations has its privileges,
too. However, they can be costly, so join only one or two of them and ask for
student rates. Moreover, take advantage of what you pay for. Read the
publications, journals and newsletters, use member directories to find contacts,
particularly when relocating, and volunteer as a student representative. Be on
the look out for job openings, internship opportunities, mentors, and chances to
publish research papers or further develop and present class projects.
Paula Brien, Career Planning and Placement Advisor at Columbia College in Chicago,
suggests going one step further. “A trip to a national professional conference
can be a huge boon to an [African-American] student’s job search.”
When attending one, make the most of it by attending career coaching
sessions, job fairs, networking parties, special programming and orientations
for new professionals, and workshop sessions that give you a good sense of
important issues and emerging trends in the profession.
“Some
of these conferences can be very expensive,” Nielsen warns. “Pick and choose
them carefully, or offer to trade your volunteer services at the conference for
access to some of the programs.” Finally, remember to list professional
affiliations on your resume. “People of color should join professional
associations that are predominantly white as well as similar associations that
cater to people of their ethnic group. Recruiters typically advertise with and
select from groups with which they are most familiar, says Ollie Stevenson,
author of Career Success is Colorblind
(JIST Works, 2000).
Minority networking
and employment Web sites are a
necessary addition to every job hunter's repertoire. These sites allow
candidates to post resumes online, contain career centers that feature articles
with career advice, have searchable job listings and provide links to other
sites with employment information. Some of them include THE BLACK COLLEGIAN
Online at www.black-collegian.com and IMDiversity.com. Recruiters even use
resume data banks on minority Web sites as a technique to diversify their work
places.
Nielsen
believes these sites have a lot to offer if used correctly. “Job search sites
are good but are not only one way to use the Internet for a job search. That
would be like searching for a job in the newspaper and reading only the
classifieds. You miss a lot! Job seekers can use the Internet to research
specific employers, many of whom post jobs on their Web sites, and research
professional associations, conferences, chambers of commerce and other business
organizations that have helpful information for job seekers. Look beyond the
obvious,” she adds.
“Although
the Web is playing a more important role in job search…I caution new grads or
any job seeker against spending too much time online. It pays to get on the
phone and in front of people,” advises Gardella.
Profit from Your Work
Once
you have acquired meaningful work experience and contacts in your chosen
profession, it’s time to find the jobs for which you will apply. According to
Gardella, “There are four primary ways to find jobs: job postings (in print
and online), search firms, networking, and targeting (identifying what companies
you want to work for and networking your way in).
The
main thing to remember is that no matter which methods you use to find jobs, you
must market yourself effectively by communicating your strengths,
accomplishments and work experience. “When
I screen resumes of college graduates, I understand they will not have a lot of
job experience. I look for other ways the student has learned the ‘soft
skills’ (communication, time management, budgeting, problem solving,
presentation skills),” says Kari Schmidt, a Washington-based Human Resource
manager. “If they can describe their everyday activities, with an emphasis on
how they have utilized their soft skills, they will have an advantage when
marketing themselves,” Schmidt advises.
“Go
after what you want,” urges Nielsen. “Know that, in spite of the great job
market we have right now, the job still is not going to come up to you and tap
you on the shoulder and say ‘Here I am!’”
So, get out, get noticed, and get a job!

Pamela M. McBride has
been in the career counseling field for over 10 years and has had over 40
nationally published articles.