Challenging Times Impact the Financial Services Industry in a Slowing Economy
by P.A. Patterson
Prior
to the destruction of the World Trade Center, the financial services industry
was already experiencing a slowdown. The bust of numerous Internet start-ups in
late 2000 and early 2001 led to less interest in the industry from venture
capitalists, which in turn, dried up the lucrative business of managing initial
public offerings at investment banks. The decline in the stock market, led
largely by technology companies, made things even worse. Earnings at these
companies slowed, and in some cases declined, lessening investors' appetites for
investing. Since the September 11 attacks on the trade towers, which were
located in the heart of New York City's financial district, getting a job in the
industry has become more challenging not to mention keeping one. Industry
leaders such as American Express Co., Citigroup Inc., Merrill Lynch & Co.
and others have offered buyouts to employees and fired workers. These events
have left the industry leaner and companies pickier about who gets hired.
The financial services industry includes commercial banks,
securities firms, insurance companies and diversified financial companies that
help manage and increase savings and investments for individuals, organizations,
companies or employees. Companies in the industry offer a variety of products
and services and it's becoming more common to see companies, which once
specialized in selling only insurance, to sell financial products such as
savings accounts and mutual funds.
The top commercial bank in 2000 based on revenue, according to
Fortune magazine's annual survey, is J.P. Morgan Chase & Co. with
$60.1 billion in sales as a result of the combination of investment bank J.P.
Morgan and commercial bank Chase Manhattan. In second place is Bank of America
Corp. with $57.7 billion in revenue and third is Wells Fargo & Co. with
$27.6 billion in sales.
The biggest securities firm is Morgan Stanley Dean Witter
& Co. based on $45.4 billion in revenue in 2000, according to Fortune.
Merrill Lynch & Co. ranks second with $44.9 billion in sales and Goldman
Sachs Group Inc. is third with $33 billion in revenue.
The largest savings and loan, according to Fortune is
Washington Mutual Inc. with $15.8 billion in revenue, the second largest is
Golden State Bancorp with $4.5 billion in sales and the third biggest is Golden
West Financial Corp. with $3.9 billion in sales.
Among publicly traded property and casualty insurers, American
International Group Inc. ranks number one with $45.9 billion in sales, according
to Fortune. Billionaire investor Warren Buffett's Berkshire Hathaway Inc.
is number two with $33.9 billion in sales and Allstate Corp. is number three
with $29.1 billion in sales. In the publicly traded life and health insurance
industry, MetLife Inc. is the biggest with $31.9 billion in revenue and American
General Corp. is next with $11.1 billion in sales. The top three is rounded out
by AFLAC, Inc. with $9.7 billion in sales.
The top property-casualty mutual insurer companies whose
structures make policyholders stakeholders in the company -- is State Farm
Insurance Cos. with $47.9 billion in sales. Second is Liberty Mutual Insurance
Group with $16. 4 billion in sales and third is Auto Owners Insurance with $2.6
billion, according to Fortune. The biggest life and health mutual
insurers are TIAA-CREF Life Insurance Co., Prudential Insurance Co. of America
and New York Life Insurance Co. with $38.1 billion, $22.8 billion and $21.5
billion in revenue, respectively.
General Electric Cos. is often
connected to its production of power generators, light bulbs or its NBC
television network, but it's also got a large diversified financial services
segment. Excluding GE, the largest diversified financial services company is
Citigroup Inc. with $111.8 billion in revenue, according to Fortune.
Fannie Mae is the next largest with $44.1 billion in revenue and Freddie Mac is
the third largest with $30 billion in sales.
An already slowing economy was worsened by the attack on the
World Trade Center and the Pentagon as consumers stayed home watching news
reports fearful of more terrorists' acts. The use of commercial aircraft with
passengers aboard in the attacks hurt the travel industry causing layoffs at
airlines and travel agencies. The fallout of the slowdown spiraled into numerous
industries leading to thousands of Americans losing their jobs. By November, the
U.S. unemployment rate rose to 5.7 percent, a six-year high and economists had
officially declared a recession.
In addition to cutting staff, many companies are eliminating
new positions making it more challenging for college graduates to secure jobs
than in the late 1990s when many grads had several offers from which to choose
upon graduation. Even before the September 11 tragedy, companies planned to hire
19.7 percent fewer new college graduates this year than last, according to the
National Association of Colleges and Employers Job Outlook 2002 survey.
Still, a resourceful job seeker will find that there are jobs
out there, said Ken Ramberg, president of MonsterTrak.com. Even though the
number of jobs advertised on the site fell a little in October there are a lot
of jobs available, he said. "The jobs are still out there,'' Ramberg said.
"They just aren't as readily available as last year.''
Students looking for jobs in financial services should
consider researching and applying to firms that may have been overlooked by many
students when the economy was stronger.
"Many students should look to smaller and mid-sized firms
that weren't able to attract top talent before,'' Ramberg said. They also
shouldn't give up on the big companies. "Some of the larger firms are still
filling positions,'' Ramberg added.
Although the big salaries that helped to define the late 1990s
technology and stock market boom aren't expected to be as common anymore,
financial services jobs tend to pay well even when there are fewer positions to
fill. The average job offer to accounting majors rose 8.2 percent to $39,720 in
2001, according to the NACE Fall 2001 Salary Survey report. Economics and
finance majors experienced an average increase of 8 percent to $40,776 over 2000
figures according to the NACE survey. Business administration graduates in 2001
also received higher offers than the students who graduated a year earlier:
Salary offers averaged $37,844, up 4.1 percent, NACE said.
Students who have more than a few months to find a job may
want to consider connecting with internship programs such as Inroads. Inroads
interns apply to the program and depending on the area of the country they're in
typically have to have a grade point average of 2.8 or higher. Once a student is
accepted into the program they are put into a talent pool and compete for
internships at a variety of companies. The program also includes seminars and
coaching to help students prepare for interviews and to learn about the
corporate environment. Seventy percent of Inroads interns are business majors in
college.
Interns must be able to participate in the program for two
summers before they graduate, so they should typically apply by their sophomore
year.
"Inroads interns have a strong
shot at being offered a full-time job at companies where they have interned
through the program," said Colletta Bryce, managing director of Inroads
Charlotte.
"Our companies are committed as much as they can be
to give offers,'' Bryce said.
Even with successful internships, there are no guarantees
even in a strong economy. Job seekers should keep their minds open about
different areas of the industry and shouldn't limit their search to top jobs
with top investment banks.
''The capital markets are tough to
break into,'' Bryce said. "Some companies look for a certain type of person
and want them to be from a certain type of school. The opportunities aren't
abundant. However, opportunities in commercial and consumer banking are more
plentiful," she said. "Getting in is the major hurdle; from there a
career can really take off," she added..
"There's so much opportunity once you get into a bank,''
Bryce said. "Students should understand that banks provide a wealth of
options.''
Although a job at the big investment banking and securities
firms can be tough to get, particularly for African Americans, barriers appear
to be coming down as African Americans are promoted in their companies. In July,
Merrill Lynch named E. Stanley O'Neal president and chief operating officer,
putting him in line for the top job when the firm's current chief executive
officer leaves.
Michael
Harris (left) is a former Inroads intern who was hired by the company
where he interned, CNA Surety. He actually started at CNA as a marketing intern
in the summer of 1999. He began talking to people around the company and learned
about surety and decided to give it a try. He interned in surety in the summer
of 2000 and worked at the company three days a week that fall and began working
full-time when he completed his degree in December of that year.
As a surety bond underwriter, Harris helps assess the risk
involved in issuing bonds that companies buy in effort to protect themselves
from various liabilities, by analyzing many factors such as its credit history,
financial statements, pending lawsuits and other information. He works with a
wide spectrum of companies in industries including telecommunications, food
service, retailing and transportation.
The Chicago-area native graduated from the University of
Illinois at Chicago with a degree in finance and recommends that students who
want to work in the financial services industry load up on basic college-level
business courses such as accounting and connect with industry groups such as the
Surety Association of America to learn more about fields they want to try.
Still, the key to landing a job that you enjoy is getting an internship, Harris
said.
"The best experience you can get
is hands-on and that's in the form of an internship,'' Harris said. "You
never know what you like until you get real life experience.''
In
the increasingly competitive environment since the economy slowed, it's even
more vital that students determine what side of the industry they want to be in
when they start their job hunt, said Fred Cummings, (right) a regional
bank analyst at McDonald Investments, a Cleveland-based securities firm where he
has worked for 12 years.
Cummings evaluates publicly-traded regional banks by studying
financial statements, talking to people within the company and collecting other
information to help him measure their future prospects. Then he assigns ratings
to buy, sell or hold stocks, which indicate how he thinks they should invest
their money in the industry. The job also requires a lot of writing those
stock recommendations are usually accompanied by reports that update a company's
progress.
"People interested in the
securities industry should be comfortable with number crunching. Learning how to
do financial models and working with spreadsheet software can give people a leg
up against the competition who lack that kind of preparation," Cummings
said. But candidates who do all of those things still have to get through the
door. Internships, like the one he had at Allstate, are helpful, but interning
in the insurance industry wasn't his niche.
"You have to be aggressive about
talking to people in the profession and based on those conversations, decide
this is the part of the business I want to be in,'' Cummings said.
That may be tough for shy-types, but information may be closer
than many job seekers think.
"Students should do some networking and asking around to
find someone who knows someone,'' said Cummings, who graduated from Oberlin
College. "Then ask for an informational interview.''
Making a lot of money shouldn't be the only or main motivator.
Anyone who gets into the industry should be genuinely interested in it, Cummings
added.
"I was always very interested in the stock market,'' he
said. "I read the Wall Street Journal daily while I was at Oberlin.
I was very curious about how the stock market worked and about why stocks went
up and down."
So, even though the financial services industry is leaner,
some experts certainly predict it's bound to pick up economic momentum in just a
matter of time.
P.A. Patterson is a New York-based financial journalist.
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