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Black Collegian Career Center
The Hospitality Industry
Choices, Options, and Opportunities for the 21st Century
by Cynthia Mayo, Ph.D.
Hospitality Careers present the most energizing, inspiring, and challenging
options and opportunities today. Technology, intense competition, shrinking
world borders, economic growth, and an increased level of guest expectations
are some reasons hospitality careers are considered "hot" careers
now and for the emerging 21st century. Hospitality careers include a broad
spectrum of career choices found in restaurants (fine dining, theme, casual,
family, sports bars), hotels and motels (all economy-brands, mid-size,
extended stays, luxury brands), resorts, recreation, clubs (private, sports,
military), cruise ships, gaming, culinary, vending, and gourmet groceries/food
services.
Within each category are a multitude of jobs. Some specific job titles
include the following: Manager/ director/supervisor/coordinator of food
services, rooms division, housekeeping, laundry, guest services, beverage
services, room services, engineering, purchasing, human resources, accounting,
health and fitness services, convention services, banquet and special functions,
valet parking and bellmen services, business and reservations services.
These are but a few of the titles found in the choices of hospitality careers
used by hospitality industry leaders such as Marriott, Renaissance Hotel
Group, Hyatt, Hilton, Ritz-Carlton, Holiday International, and Hampton
Inn.
At the 81st Annual International Hotel/Motel and Restaurant Show in
New York City during November 9-11, 1996, key sessions focused on the unlimited
opportunities in the food service and lodging Industry. The speakers announced
that options and opportunities are unlimited for people preparing for careers
in hospitality. For success, pursuing a career requires a special level
of preparation. This preparation includes enrolling in a hospitality management/administration
program at an accredited college or university. It is important to enroll
in a program that requires work experience through an internship or co-op-class.
Without work experiences, your chances of getting a managerial position
will be minimal.
What are additional requirements expected of the hospitality graduate?
The requirements include the following:
Service Attitude
Service attitude means that you must be inspired to provide service
that exceeds the expectations of guests. Going the extra mile to make a
guest comfortable may mean that you must bend the corporate rules. For
example, if a guest comes to the hotel, checks in, and complains that there
is no place to purchase food, how can you assist? You know that the kitchen
is closed, but that there may be some food you could offer the guest that
takes a little time to prepare. Prepare and take the food to the guest.
He will always remember the hotel because of its accommodation.
Flexibility
You must be flexible and open-minded. Flexibility means that you accept
the fact that "changes" are rapid and constant. In the hospitality
industry, rapid change is the norm. Traditional methods of providing guest
services are constantly being replaced with empowered employees who are
solving problems at the level on which they occur. The creative use of
technology to enhance the guest experience is also an expected feature
of providing service.
Enjoying Serving People
You must enjoy, and care about people of diverse cultures, backgrounds,
and social agendas. Hospitality is a "people serving people business"
(SPB) in an atmosphere of ambiance, care, and excited employees who "smile"
and are genuinely interested in serving guests. Guests expect positive
experiences when they pay for a room, food, beverages or some other product/service.
Management and Leadership Qualities
You must know and practice the business functions of planning, directing,
controlling, staffing, coordinating and evaluating hospitality operations.
Leadership qualities include being able to develop vision that when implemented
adds value to an operation. A leader whose vision has no strategic planning
and action is like a manager who plans to fail because he failed to plan.
Taking action within the parameters of operation demonstrates leadership
potential. Other leadership skills/qualities include staying in a learning
mode, promoting team concepts as you develop people. Develop the greatest
abilities: accountability, credibility, reliability, and responsibility.
Enjoy What You Do
Providing hospitality creates a level of satisfaction to the provider.
Therefore, you must enjoy serving guests. You must realize that each day
in the industry presents exciting challenges unlike those of any other
day because of the mobility of guests, the diverse population we deal with
and a change in guests' tastes. We no longer can use the same models to
meet guests' needs. We must create new models to meet the global market.
Dedication and Commitment
Many hospitality industry components operate 24 hours. Hotels, motels,
resorts, and some food service components stay open 24 hours a day. Therefore,
guest services must be available for 24 hours. This means that 50-60-70
hour work weeks are expected. Managers who enjoy their work do not count
the time they spend. However, managers must balance their lives by balancing
career, family, personal development, and social activities.
Job Opening: How to Connect
Hospitality jobs are available in all major cities. If you are interested
in a position in one of the specific areas (hotel, restaurants, resorts,
recreation centers, casinos, etc.) apply directly to the Human Resource
Department. Many times, the specific position you want may be unavailable,
but take what is available. Get your foot in the door, do an exceptional
job, and within months, you will have the job you wanted. In many of the
top hotels (Hilton, Marriott, Ritz-Carlton, Hyatt, Omni, etc.), promotions
occur at least twice a year, so check out the daily classified ad sections
of the newspaper. There are usually many choices.
Other ways of landing the job you want is to attend local and regional
career fairs where a cadre of recruiters are available to meet and interview
prospective candidates. All colleges and universities sponsor career days.
The University of Delaware will sponsor a career day on February 23-24,
1997. More than 100+ company representatives will be on hand to interview
candidates. Check with your local colleges and universities and other local
businesses for times and dates of upcoming career fairs.
Salaries of New Graduates
The salary range for a graduate with hospitality experience is $24,000
to $28,000; the salary range for a graduate without experience is $21,000
to $24,000. Traditionally, as a graduate, you will be hired as a management
trainee, then move into a permanent position within six months to a year.
If you aspire to become a general manager, you can look forward to earning
a six figure salary. To achieve this, you must work diligently and move
up the ranks in one or several properties. The opportunities are unlimited!
Hospitality Careers for the '90s and beyond are exciting and challenging.
Most of all, however, they provide options. There will be and continue
to be more jobs than qualified persons to fill them. Ninety-five percent
of the graduates from the 26 HPBCUs (Historically and Predominately Black
Colleges and Universities) have jobs when they graduate. Eighty percent
receive job promotions within six-months. Plan today to enter the Hospitality
Industry. In it is a career you can learn and earn a living in.
Cynthia Mayo is a Professor at Virginia State University
and Chairman of the HPBCU Consortium.
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